The global eyewear giant and car industry giants to learn from the model cooperation! Cheap Ray Ban debut Formula One!

July 11, 2016, Beijing, China, a global optical industry giant and car industry giant model learning cooperation staged staged – sunglasses brand cheap Ray Ban and Ferrari Group (Ferrari S.p.A.) reached a strategic cooperation agreement.

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July 11, 2016, Beijing, China — set fashion, luxury and sports eyewear design, manufacture and distribution in one of the global optical industry giant, Lu Xun ladder card group announced its well-known brand sunglasses Ray Ban and Ferrari Group reached a strategic cooperation protocol.

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Last weekend, the British Silverstone F1 station, as the world’s most eye-catching eyewear brand, Ray Ban announced as Ferrari brand sponsor. As a sponsor, Le Pen classic brand logo appears in the Ferrari F1 car SF16-H on.

Since its birth in 1937, Le Pen has been witnessing and promoting the development of music, art and film, and has become a symbolic symbol of the celebrities of movie stars and cultural circles all over the world. Le Pen has left an indelible mark in the history of culture.

Le Pen because of its heritage, excellence and global visibility, become a manifestation of international culture and lifestyle influence brand, has made the undisputed achievements. Since its inception, the brand has been respected classic, continuous innovation and publicity fearless. Through this strategic cooperation, “Ferrari Red” and “Le Penhong” perfect fit, so that Le Pen in the Formula One stadium on the passion collision experience imminent.

“We are here today to celebrate this breakthrough partnership with Ferrari,” said Leonardo Dale Vicchio, executive chairman of the Luxton Ladder Group. “We can be part of the Ferrari family, I feel honored, Ferrari perfect embodiment of its brand for the pursuit of true self, heritage culture and excellence of the relentless pursuit of these characteristics coincides with the Le Pen’s core values, but also achievements in the field of Ray Ban glasses outlet irreplaceable position.