Luxottica has begun the roll out of a prescription lens programme for its replica Ray Ban brand.
Launching initially in Italy and globally by the end of 2017, the company said prescription lenses were a natural extension of the brand, with each pair now able to be made completely unique to the patient through its ‘Truly Yours’ option.
Practices will be able to benefit from a simplified ordering system, said Luxottica. Sun and ophthalmic ranges will have the same ‘good, better, best’ multiplier and upgrade offers. After ordering the frames and lenses, the finished product is delivered to opticians and retailers in six days. Truly Yours currently covers a wide range of Ray Ban outlet frames and colour variations.
Digital surfacing technology allowed the lenses to be tailored to the patient’s specific vision needs and prescriptions can be combined with the brand’s G-15 tints, mirror coatings and gradients. Lenses would be engraved with the cheap Ray Ban initials on the left lens and sport the logo on the right lens for authenticity, Luxottica said.